How to Buy Jewelry

How to Buy Jewelry

It is often a daunting task, especially for us males, when we suddenly become aware that an anniversary or birthday or that special occasion is coming up. We panic!

         No fear. The information in this section of our site is designed to be your guide. It is designed to give you introductory information about jewelry to help you make an intelligent decision. Make sure you click on the links to obtain the full picture.

         The next step? Armed with your new knowledge come into the store and see us. We will help you select that special anniversary or birthday or the gift that celebrates a unique event.

         How to buy a diamond

Things you should know to help you in this one of your more momentous purchases of your lifetime. You should consider three overriding factors – your budget, the style and size of ring your loved one desires and her finger size – slender fingers make small diamonds look larger.

Now that we have an idea of size we need to learn more about diamond quality. Diamonds are generally judged by what is called the 4 c’s.

         Facets and Facts

In this section we wish to provide you with “facts” that will aid you in your buying decision or give you information that will help you when you are making a gift decision. Many of your birthday and anniversary decisions can be helped by having a little knowledge of the major gems. Check out our gem guide

Anniversary decisions are made easier with us. Check here for a list of what makes an appropriate gift for a certain year to make sure you get it right.

For those special birthdays make sure you get the birthstone correct by clicking here.

Before you visit us at the store you might wish to browse our page explaining the confusing question as to what a Karat is or what is sterling silver.

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Gary J. Long Jewelers, 320 Lincoln Center, Stockton, California 95207
Ph. 209.477.6881
Serving Stockton, Lodi, Manteca, California | Directions